Do you know nearly 105 billion emails are sent each day and this number is expected to reach 246 billion before 2020?
Email writing is one of the most essential marketing strategies you need to excel in your business conversion. The question is how can you get the most out of your business email writing?
Many business email writers understand the fact that email writing can make or break their lead generation or email marketing campaign effort. The truth is many small businesses make a huge flaw and deviate from the most acceptable email writing tips to excel in their business.
Whether you’re an email marketer, business freelance copywriter, or an entrepreneur, you need to write an email (at one point or another) and send it out to your readers to build a relationship with your customers and to attract new ones.
But there is one thing you need to know: business email writing isn’t the same as your regular sales-copy or web content. There are, in fact, several email writing tips that you need to learn and master if you’re to succeed in your email marketing effort.
Starting from when you’re building your email list, you should be considering the strategy to use for your email campaign, and who’s going to be responsible for your business email writing. All these are what you need to consider, and not just sending the copy out.
If you’re struggling with writing an email copy that works, or not excited about the results you’re getting already from your email writing effort, here are the things you need to learn to write that copy that works: Introducing …
7 Top Email Writing Tips You Need to Excel
What’s Email Writing?
“An email message is a text, typically brief and informal, that is sent or received over a computer network. While email messages are usually simple text messages, attachments (such as image files and spreadsheets) can be included.” – ThoughtCo.com
How Is an Email Writing Different From Web Content Writing?
Basically, there isn’t much difference between writing an email copy and other web content except for the form, style, and purpose.
As with email writing, the content must be very short (to the point) and compelling to make a reader take a particular action– because nobody wants to spend hours reading your email.
Web content, on the other hand, can be as lengthy in words as possible depending on the topic being covered, and the style can vary based on the nature of the content and the style of the writer involved.
A typical email copy would rather refer a reader to a page, where much of those talks can be done at a length than doing the talking right inside the email.
Types of Email Writing (Email Copy)
There are a bunch of different email copies that a business can have and send out to its readers, it all depends on the purpose for which it’s to accomplish. Here are just 7 types of email that any business should consider sending:
2. Standalone emails
3. Transactional Emails
4. Lead nurturing
5. Mobile optimized emails
6. Milestone emails, and
7. Plain text emails
8 Essential Components of an Effective Email Writing
Writing an email isn’t as difficult as many think if you just understand what essential components it should contain. Here, I share with you 7 things you need to include in your email copy to make it stand out and do the job.
1. The Writer’s Address Name
This may sound like nuts to you but it’s the first most important thing that determines whether your email gets read or thrown into the spam. The “writer’s or from who address” is what other people may call “the from label “.
This is very important because it’s what shows the reader upfront where the email is coming from. Some readers (myself included) wouldn’t even bother to read your email once they scan the inbox and see no name or any idea as to where the email is coming from.
2. The Subject Line
This is the second most important element of a good email copywriting. Most if not all readers determine within a second when they see this part whether to delete an email or read it. Your email subject line need not only be catchy but must also include valuable promises. Few things to consider while creating a subject line for your email are:
- Brevity: it must be short. Preferably not more than 50 characters.
- Punctuation: Use punctuation sparingly. Too much of “!”, “…”, spoil the game.
- Capitalization: Avoid all capital words.
- Promise: Include the benefit straight away in the headline. For example, “My Email Strategy to Make $$$ Every Month Revealed!
3. The Secondary Subject Line
I really don’t know what the most appropriate word to use here is, but you’ll understand what I mean shortly. Since you need to keep your primary subject line short and fewer than 50 characters, chances are you wouldn’t be able to do much to give your readers a little bit of information up front about your email.
So you need to take advantage of the pre-header or secondary subject line to give the readers more clues about your email before they even try to open it. I clearly indicated how pre-header can be used in my email writing samples here try and check it out.
4. The Body of the Email
This is the content itself and now, you’ve got to do a real job here by making sure you include all the core information that will make the readers take an action. Here is what you should consider doing here:
- Create credibility by polishing your email perfectly – make sure there’s no spelling errors, grammar errors, or punctuation errors.
- Don’t be too salesy or pushy to your customers – try and vary the email you send.
- Offer valuable content and bonuses to them.
There is no point writing an email that doesn’t have a call-to-action or a specific goal to achieve with it. Every email you send out should target one goal or another.
The goal could vary from sign up for your membership site to creating awareness for your blog, from buying a product to taking a survey, or even building your readership, among many others.
Whichever goal it’s yours, you need to know that your call-to-action shouldn’t leave your readers at a loss as to what s/he needs to do. A good call-to-action must be short and clear to let the readers know what’s expected of him or her.
These tips will help you create an effective call-to-action:
- Keep it short and clear.
- Include actionable or power words.
- Use urgency-driven words. For example, now, today, etc.
6. Use of Image
This is something you want to include in your email copy to make it exciting and forever fresh in your readers’ memory. You, most certainly, would like to check out these top 16 examples of awesome email marketing campaign for better understanding of how using an image can increase your email marketing conversion.
7. Use of the Unsubscribe Option
Every person wants to be to rest assured they can opt out from the email list any day any time they choose to. And so giving them this opportunity helps confirm to them your credibility and assures them of the safety and privacy of their information with you.
The best place to include the “unsubscribe option” is at the very end of your email copy. Don’t forget to always do this for every email you send out.
What Not to Do In Email Writing
- Don’t write it in a hurry. Do more research to figure out your readers’ writing style and what triggers them.
- Talk more about your product benefits than the features.
- Sell value and not yourself. Nobody cares about who you’re. Instead, they’re looking for how your email or product might be of solution to their pain.
- Avoid using generic address name for your readers e.g. Dear friend, Hey!, etc. Personalize your email by using your reader’s first name as the address name (if you know it). Only when you don’t their names should you use something like “Dear friend”.
Email Spam Trigger Words to Avoid
There is a huge list of email spam trigger words that you need to avoid when writing your next email copy. I was going to mention them here before but HubSpot has done a great compilation of the list for us. So I am going to let you check it out for yourself on their blog. So, check out all the email spam trigger words to avoid here.
Wrapping Up: 7 Top Email Writing Tips You Need to Excel
Now, you have the whole facts about what you’ll ever need to write a compelling email copy for your business. You even know what essential elements to include in your copy and what email spam trigger words to steer clear of.
I’m very sure following these 7 top email writing tips will help you out in a lot of ways. But if you ever think you need a hand to write you email copy for you, I’ll be very glad to be your business email copywriter. Simply contact me here now and you’ll be glad you did!
Have you ever written an email copy before?
What trick do you think work for you in writing it?
We will be glad to hear your email Copywriting hacks!
Thanks for reading!!!
Related Article: Email Writing Samples For Your Business