Are you finding it difficult to get more freelancing sales? If you’re a freelancer, you already understand what having regular sales mean. In fact, it can help grow your business quickly and settle your bills. But with irregular, you’ll not only get frustrated you’ll also lose interest in the career.
Getting more freelancing sales can be a daunting task but need not be as tough as you think.
You might have been told that all you need to get started and succeed in freelancing is finding a niche, joining one or two freelance sites and sitting back to watch the money flowing in. Big lie! That’s no longer true for freelancing.
With about 53 million Americans working as freelancers, you need not be told again how crowded the gig economy is and how competitive scoring a gig is, as well.
Considering all these factors, and remembering the fact that you’re not the only freelancer rendering whatever service you offer, you can easily understand why it behooves you to figure out new ways to more freelancing sales.
If you care to discover what ways to guarantee you more jobs and never run out of gigs, then I have your back!
Fortunately, there are so many ways to getting more freelancing sales. And following what has worked for many freelancers (and still working) is the best way to go.
In this article, I’ve compiled 9 EASY ways to turn around things and get more sales in a short time.
9 Easy Ways to More Freelancing Sales
Before I go into the details, let me make something clear here first:
These strategies will only work for you if you’re ready to sick in the time and effort. They’re, however, not done-and-forget things. If you’re looking for a get-result-quick method, this isn’t for you. Everything I will be teaching you here require you to invest effort and wait patiently for the result.
That being said, let’s begin now.
1.Get A Business Website
If you’re a freelancer and you still don’t have a business freelance website to showcase your work, you’re in very big trouble – sorry to use that word. But, it’s the truth. Having a business website is the first thing in ensuring you land not just more clients but high-paying ones.
But wait. What does a business website mean to you as a freelancer? A portfolio page or something like that? No, not at all. In fact, I am an advocate of having a portfolio page but not as the only thing you should have on your business website.
You could have a portfolio page on your freelance website. That’s good and of course, many freelancers do that. But it should be only one of the pages you have on that page.
If you’re serious about freelancing business, then you should have a professional-looking business website. Not just any website or a portfolio page. The good thing is you can have your freelance website up and running under 15 minutes or less.
If you’re wondering how to create a website for your freelance business in as little time as possible, simply check out that link and you’ll find out it’s quite an easy thing to do.
2. Pick A Freelance Niche to Specialize In
One of the greatest mistakes I wish I hadn’t made starting out my career in freelancing was not deciding a freelance niche in which to specialize. As a freelance writer, I was just writing all sorts of articles and pitching all sorts of clients. Little did I know I needed to have a specialty subjects or niches.
You can actually work for any client regardless of the niche he/she is in, but that shouldn’t stop you from having a specialty subject. Having a specialty topic or niche makes you appear to clients as someone who knows what s/he is doing. And it also shows you as an authority in that niche.
Imagine if you’re to hire a writer for an SEO writing task, for example. Who will you like to go to for your SEO content writing project – A random writer or an SEO writer specialist? Or, a writer who writes about just anything?
I know for certain you wouldn’t make the mistake of going for any writer. You’d rather go with that writer who has a specialty skill and related experience in what you need.
But again, I might not blame you for not picking a specialty niche yet. Perhaps you want to but don’t know how to get started. If that’s the case, then you’ll have an idea of how to choose a niche before reaching the end of this article.
Tips to Picking a Freelance Niche
Finding your freelance niche needs not become a headache for you especially if you know what to consider. Here is what to consider choosing the best niche to freelance around:
- Your skillset.
- Your passion.
- The marketability or profitability of the niche.
3. Hone Your Freelance Skills
The level of the skill you bring into the freelance world is one of the key factors that determine your sales. While your present skills might be at par, you need not relenting in your effort to learn more or add new skills.
By adding new ones, you’ll become more relevant and viable in your niche, and you’ll also be fit for a wide range of tasks.
You can easily hone your skills through extensive learning and researching. You can also achieve this by staying connected and updated with the latest trends and happenings within your industry.
As a freelancer, there are few places to go to learn new skills or hone the ones you already have. Whether you’re on a tight budget or have enough money to sink into skill acquisition, there’s always an option for you. Places like Udemy or HubSpot Academy can be one of the best learning places to get started. Plus, they have very affordable courses you can try.
4. Discover Who Your Prospects Are
Every niche has its own unique prospects and so is yours. Figuring out who your own prospects are and where to locate them online is something you should start doing as you’re starting out your freelance career.
Getting regular sales is about knowing whom the ideal customers are and then compile a list of such potential customers so you can reach out to them.
Believe me, going every marketplace to run an ad for your service wouldn’t work if you don’t know who your target customers are and where to locate them.
So the first thing to do is to compile a list of your potential customers and then plan on how to pitch to them.
You’re probably wondering how you can figure out who your prospects are and how to locate them online.
Don’t worry. You can follow this post on how to discover your customer in a jiffy. With the steps analyzed in that piece, you should be able to figure out quickly who your perfect customers are.
As for locating your idea customers online, you can utilize some resources such as craigslist, Quora.com, social media groups, freelance job boards, and many more. Though what niche you belong will determine which way to go to locate them in these online places.
5. Learn The Art of Cold Pitching
So you’ve discovered your ideal customers, compiled a list of them, plus their contact details. And now you’re wondering what next to do, especially with the list you compiled? Cold pitching them is, of course, the next line of action for you to follow.
Still not sure what cold pitching is and how to go about it?
Don’t worry, I’ve you covered!
And here is the meaning…
Cold pitching is the art of reaching out to targeted prospects using email or other forms of communication with the aim of converting them to customers.
You got that, didn’t you?
But you don’t know what steps to take to cold pitch to a client, right?
Here are some rules to follow:
- Understand your targeted customer’s business before sending a pitch. In fact, visit their websites or blog to have an idea of what topics they cover.
- Read a few of their posts to have an understanding of their writing tone and styles.
- Get yourself prepared ahead of their response.
- Don’t give up easily. Cold pitching is a game of numbers, if one doesn’t reply to your email, that doesn’t mean others wouldn’t.
6. Go Social
The world has gone social and so has every business. Today, people spend most time hanging out on the social media than they do elsewhere. No wonder every business is making it a matter of necessity to create a presence online and especially on the social media networks.
It’s no news the audience is in the social media.
Therefore, taking your business to where the traffic and your potential customers love to hang out is the best step to more freelancing sales.
If you consider the number of time people spend on their mobile devices, plus the huge amount of active Facebook users worldwide alone, there is no doubt going social will help your business.
The best way to tap into the social media fortunes is by joining the right groups and connecting with ideal influencers in your clients’ industry.
This way, you can spy on them to know what content intrigue your clients from what doesn’t. And you can also learn how to win your potential customers over by creating content that they’ll fall in love with.
This is especially true if you’re trying to cold pitch to them. Since you’d have already had the knowledge of their brands, writing styles, (while stalking them on those social platforms where they love to hang out), you can easily reach out to them in a cold pitch and win them over.
7. Be Timely With Email Responses
I can’t stress this better, but I know how pissed off I felt anytime I’m not getting timely responses from people. And, I hate also if it were I that didn’t reply to a client’s email in time. You lose more customers to this attitude alone.
So you’ve got to change and improve your response rate to client’s emails. Who knows if they might not be able to wait for you to get back to them when you like? Who knows if that could be one of the ways a client determines your seriousness to work or how speedy you’re to emails?
So it’s very important that you take your business email communications very officially if you care about landing more gigs.
8. Avoid Saying No Always
Sometimes the right thing to do is to just turn down the offer. But there must be valid and convincing reasons for you to do that. Reasons could be, for instance, the rate is unfair or you’re overbooked with other jobs at the time.
Whatever the case might be, you must learn to know how to say no so as not to sound rude to your client.
Again, there might be time to take on a job that really doesn’t pay you well – for example, you need an opportunity to build your portfolio and move on from there. In that case, you can decide what to do.
If you find yourself in a dilemma not knowing what to do, then knowing how and when to say no to a client is something you really need to learn.
Seriously, I do turn down offers at times especially if they’re trying to lowball me, but I also know when or not to say no to my customers.
Figuring out this will help you out a lot in landing more freelancing sales and will save you precious time taking on worthless projects.
9. Connect With Other Bloggers and Influencers
There is always a lot to benefit from connecting with other freelancers and influencers in your niche. Apart from the benefits of staying updated on the latest trends in your niche, it can be a place for you to land new and high paying clients.
Through a connection with influencers in your niche, you could get recommended for a big job. I have personally had a few cases where a fellow freelancer shared a job with me when he was overbooked with jobs.
If you’re wondering how this works, here’s how to connect with bloggers and influencers in your niche.
So you’ve the idea of how to get more freelancing sales with ease, what are you waiting for? Get out there and boost your freelance bottomline using the easy tips listed in this post.
What secrets are you using to improve your freelancing sales? We will be glad to hear your view!
Thanks for reading!!!
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